Assumptions
- What must be true for this decision to work? - Which assumptions are currently unsupported?
Evidence
- What evidence exists? - What evidence is still missing?
Contradictions
- What signals point in different directions? - Which uncertainty matters most?
Decision Risk
- What is the most expensive wrong assumption? - What could invalidate the current plan?
Next Questions
- What should be learned before investing more time or money? - Which customer conversations matter most?
Recommended Next Move
- Interview? - Test? - Launch? - Pivot? - Gather more evidence?
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